Here I will refer to "traditional" content as content that is translated via TV, newspapers and radio; it is centrally produced and once published cannot be changed. I will refer to "digital" content as content that is translated via the Internet; it can be produced by any number of people and can be changed even after publication. The primary difference between traditional and digital content is that the reader cannot know how many times the digital content has been edited over, or by who. In order to build an audience that trusts digital content, digital content creators (including curators, editors, etc) need to be open in their approach to their content. This requires transparency with both, contributors as well as readers. It also requires a consistent editorial policy, such that content is edited in the same ways, following the same rules, across all articles. These are developing thoughts.