Many clients I build websites for seem to think a website is like a press release; that once it's first iteration is complete, no further work is needed. But digital communication is becoming more adaptive to every-minute interactions, similar to how we change our voices' volume level, tone and pitch depending on where we are talking. In other words, digital forms of communication need to be adaptive, which changes the one-version-works-forever way of thinking. Particularly, more effort needs to go into watching peoples' responses to your deployment and having conversations with them. Out of this, new tweaks need to be made as you progress over time, creating space for new conversations at every turn.
Been getting into The Blacklist , thanks to Aly. Still early days, but Raymond 'Red' Reddington went into a monologue once that goes like this: A farmer comes home one day to find that everything that gives meaning to his life is gone. Crops are burned, animals slaughtered, bodies and broken pieces of his life strewn about. Everything that he loved taken from him - his children. One can only imagine the pit of despair, the hours of Job-like lamentations, the burden of existence. He makes a promise to himself in those dark hours. A life's work erupts from his knotted mind. Years go by. His suffering becomes complicated. One day he stops - the farmer who is no longer a farmer - sees the wreckage he's left in his wake. It is now he who burns, he who slaughters, and he knows in his heart he must pay. Fantastic oration by James Spader , here and in many other monologues. Kinda reminds me of a post I wrote 6 years ago discussing heros and villians, and then a revisit o...
Comments
Post a Comment