I find many of my clients want to do the same thing that's happening elsewhere in the world on the Internet, but add value with "local content". It makes sense - there are some part of African / East African / Tanzanian / inter-Tanzanian cultures that play into the way we do things, like business, education, behaviour change communication, retail, engineering, etc. But to what extent? We can't be so different that even best practice is unique. The "local" in local content only goes as far as language, law of the land and loyalty to certain norms. Outside of these areas, I'm not sure what else makes local content so special.