In different areas of work - whether they be private or public - we tend to chase measurements of demand. That is, what do people want?
But we are growing increasingly aware that peoples' actions do not always reflect their ideal desires (thanks UK and Nudge). In light of this awareness, it appears that the question we should be asking is, rather than what do people want, what do people do?
But we are growing increasingly aware that peoples' actions do not always reflect their ideal desires (thanks UK and Nudge). In light of this awareness, it appears that the question we should be asking is, rather than what do people want, what do people do?
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