Digital: Internal or external?

I've been pushing my company to run digital comms from within our organization for more than a year now, and so far it has worked really well for us. However, third-party providers haven't stopped asking us to give them that work, and the question of whether to run it internally or externally has occasionally continued to arise at meetings.

Of course, it's more costly to run it from the outside, but also less of a burden on the organization. The most important benefit that I see as running digital comms internally is substance. If content - the very voice of an organization - is being generated from the outside, there is simply no way it can provide 100% of the fabric and turnaround that people and firms who really care about their digital voice/appearance require.

I may need to develop this more fully and say something out loud. I see the tendency to run digital comms externally, and I think it defeats the purpose of saying/doing anything online.

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