mink

If marketing is an effort to ring in new customers by relating product/services to them, and if knowledge exchange involves sharing deep stories about the effect of things, then marketing is indeed a form of knowledge exchange.  If companies publicized why their news was good for the world rather than just provide the good news to the world, marketing may just begin to make more sense. It may also get tremendously easier. 

( in-too-ish-ee-yah-no ) Once, there was a small town, Intuitiano, Which was very simple.  People lived by their will, By what drove them to act, And they lived peacefully. A young woman was once Robbed near her family, And nobody said shit. You see the town just lived, Day in, day out, it lived, On intuition. And intuition, Called for continuous Existence. No matter (what).  So she went on living, Without her precious things, But her instinct was hurt. Nobody seemed to care, Nor did she want them to, She was simply puzzled. Then a strange man arrived, He was not from the town, And he brought her things back. "Why did you steal from me?" Asked the young woman. She was a bit confused. He said: "It was a test. I wanted you angry. You people need to wake." She replied: "That we are. Awake for tomorrow. Asleep for yesterday." Him: "But what about rules? And what ...

I think about the difference between public and private work a lot. That is, the difference between a public school and a private one, or between an awareness campaign sponsored by an NGO and a music show sponsored by a phone company. It used to make no sense to me that there had to be a division; that "work" should mean anything that produced some value to mankind, whether it was done in public or in private; and that anything else really ought to be considered non-work, an obstruction. Of course there is the obvious, well-defined difference of money: While private work is self-funded, public work is oftentimes funded by public finances (taxes, etc.) and in-kind grants. But there is something deeper, at the core of an institution, that is hinged on how it wants to think about fairness that could be the inevitable division between public and private work. One observation I made recently is that many differences in decision-making come from the degree to which an ins...