Let's consider lines of communication as the forms in which we send and receive messages to one another. So mobile phones is one line of communication. Postal mail is another. Computers could be considered a line of communication as well. As well as each individual social media outlets, including YouTube, Digg, Facebook, Twitter, etc. Now, let's consider that these lines of communication are different in nature from one another. The way in which I use my Facebook account may not reflect the same motives or activities as the way in which I use my mobile phone. Nor my postal service. This is probably because I communicate with different people depending on the line I'm using. With these two considerations, one question current bugs me: Why would we still want to maintain one outlook on the ways in which we communicate?