Jobs in "communication" come in many forms. They may relate to B2C communications, B2B communications or internal business communications. These jobs also come with various titles, such as Public Relations Manager, Communications Officer or Strategic Communications Consultant. In this brief blog-essay, I want to try to think about the scope of these jobs. What exactly are activities that people with expertise in communications are involved with? And to what degree is the expertise differentiated? First, I will define "communication" for the sake of this essay as a process by which ideas are sent and received . At a very basic level, one might imagine jobs in communications to involve three types of stakeholders: (1) Those who provide ideas, (2) those who process ideas and (3) those who communicate these ideas. Type 1 stakeholders - those who provide ideas - seem to relate to people who are experts in other fields and provide knowledge that is to be com