Thursday, June 19, 2014

Digital voice

Many clients I build websites for seem to think a website is like a press release; that once it's first iteration is complete, no further work is needed. But digital communication is becoming more adaptive to every-minute interactions, similar to how we change our voices' volume level, tone and pitch depending on where we are talking. In other words, digital forms of communication need to be adaptive, which changes the one-version-works-forever way of thinking. Particularly, more effort needs to go into watching peoples' responses to your deployment and having conversations with them. Out of this, new tweaks need to be made as you progress over time, creating space for new conversations at every turn. 

Wednesday, June 18, 2014

On CSR

Corporate Social Responsibility seems like the reinvented wheel of economic activity itself. That is, products and services ought to be useful to peoples' lives, otherwise one would wonder why they last the sight of day. (OK, I know there are reasons why some products proliferate even though they diminish life's value, but that discussion is for another post).

Following this, CSR should be thought of as business as usual. Your primary product or service should be socially responsible. CSR should not be an afterthought, or charity.